Gartner Research

Introducing the Gartner Business Model Framework

Published: 17 October 2011

ID: G00219208

Analyst(s): Dave Aron


The ways we think about IT-enabled change are suited more for playing "within the boundaries" of existing business models, and rarely result in game-changing, IT-enabled business innovation. The Gartner business model framework is a powerful aid for driving IT-enabled business innovation.

Table Of Contents
  • Overview


  • Deep Digital Change — Opportunity, Risk and Imperative
  • Business Model Dialogue Is Needed to Identify Deep Innovation Opportunities
  • Gartner Business Model Framework
  • How to Use the Gartner Business Model Framework
  • Know Yourself

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