Published: 01 October 2011
Analyst(s): Leigh McMullen , Patrick Meehan
Gartner CEO and board surveys show that enterprise leaders expect IT to power the business’s engagement of adjacent markets. To succeed in this mission, CIOs must build a strong IT brand as credible providers of front-office and customer-facing solutions.
Why an IT brand, and why now?
Shine in captive IT markets
Expand into adjacent internal IT markets
Externalize IT’s brand impact
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