Published: 01 October 2011
Analyst(s): Leigh McMullen, Patrick Meehan
Gartner CEO and board surveys show that enterprise leaders expect IT to power the business’s engagement of adjacent markets. To succeed in this mission, CIOs must build a strong IT brand as credible providers of front-office and customer-facing solutions.
Why an IT brand, and why now?
Shine in captive IT markets
Expand into adjacent internal IT markets
Externalize IT’s brand impact
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