Gartner Research

Executive Summary: Building the IT Brand: Impacting the Front Office and Beyond

Published: 01 October 2011

ID: G00226622

Analyst(s): Patrick Meehan , Leigh McMullen

Summary

Gartner CEO and board surveys show that enterprise leaders expect IT to power the business's engagement of adjacent markets. To succeed in this mission, CIOs must build a strong IT brand as credible providers of front-office and customer-facing solutions.

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