Gartner Research

How to Deal With Cultural Differences to Achieve and Maintain Competitive Advantage

Published: 10 November 2011

ID: G00225488

Analyst(s): Ken McGee


Culture is an invisible but immensely powerful force that determines a great deal of behavior in people. Executives should quickly acquire in-house expertise to successfully integrate the large number of new cultures that will enter their enterprises this decade.

Table Of Contents
  • Overview


  • Why Will Instances of Cultural Friction Increase?
    • 1. Increases in Global Business and Trade
    • 2. Mergers and Acquisitions
    • 3. Divestitures
  • Why Cultural Harmony Is a Business Imperative
  • What Is Culture?
  • Identifying Barriers to Cultural Integration Excellence
  • Overcoming Barriers to Cultural Integration Excellence
    • What is the window of time for which this will be an advantage?
    • What would a customer and a competitor notice about a company that takes Gartner's advice?
  • Conclusion

Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.