Gartner Research

Competitive Landscape: Location-Based Advertising and Marketing

Published: 16 November 2011

ID: G00218695

Analyst(s): Annette Zimmermann , Charlotte Patrick

Summary

Brands are keen to reach consumers on their mobile devices with offers relevant to the user's location. Providers -- including communications service providers, Internet giants and new startups -- are all competing to win this business.

Table Of Contents
  • Overview

Analysis

  • Competitive Situation and Trends
    • Introduction
    • Key Competitive Drivers and Inhibitors
  • Market Players
  • The Future of Competition
    • Market Growth
    • Provider Activity
    • Technical Evolution
    • Market Segment Dynamics
  • Competitive Profiles
    • Facebook Check-In Deals
    • foursquare
    • Intersec
    • Point Inside
    • Shopkick
    • Telefonica U.K.
  • References and Methodology

Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.