Gartner Research

Competitive Landscape: Location-Based Advertising and Marketing

Published: 16 November 2011

ID: G00218695

Analyst(s): Annette Zimmermann , Charlotte Patrick


Brands are keen to reach consumers on their mobile devices with offers relevant to the user's location. Providers -- including communications service providers, Internet giants and new startups -- are all competing to win this business.

Table Of Contents
  • Overview


  • Competitive Situation and Trends
    • Introduction
    • Key Competitive Drivers and Inhibitors
  • Market Players
  • The Future of Competition
    • Market Growth
    • Provider Activity
    • Technical Evolution
    • Market Segment Dynamics
  • Competitive Profiles
    • Facebook Check-In Deals
    • foursquare
    • Intersec
    • Point Inside
    • Shopkick
    • Telefonica U.K.
  • References and Methodology

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