Gartner Research

Vendor Focus for Adobe: Creative Cloud Strategy

Published: 23 November 2011

ID: G00226340

Analyst(s): Tom Austin

Summary

The Adobe Creative Cloud strategy, announced on 3 October 2011, is a coherent approach to expanding the market and improving the service revenue prospects for Adobe in the creative professional segment. It also creates new opportunities for enterprises to acquire and use Adobe's Creative products.

Table Of Contents
  • Overview

What You Need to Know

Vendor Focus

  • Introduction
  • Vendor Background
  • Analysis
    • Adobe Creative Cloud
    • Community
    • Adobe Touch Apps
    • Cloud-Based Storage
    • Strategic Implications
    • Reimagining the Software Business
    • Market Expansion
    • Advice for IT Leaders

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