Gartner Research

Roundup of Consumer Technology Demand-Side Research

Published: 28 November 2011

ID: G00226332

Analyst(s): Nick Ingelbrecht , Andrew Johnson

Summary

This overview of a year's worth of consumer dynamics research provides insight into the major consumer trends, buying behavior and adoption patterns needed to help technology and service providers anticipate and maximize consumer market opportunities.

Table Of Contents

Analysis

  • Quantifying Consumer Spending on Technology Products and Services
  • Understanding the Tech Consumer of the Future
  • Consumer Technology Metrics Provide Fact-Based Support for Critical Decisions
  • Your Competitors' Consumer Brand Strength Research Measures and Your
  • Customer Experience and Innovation Research Provides Insight and Tools to Embrace Your Customers and Their Wallets

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