Gartner Research

Allstate Crowdsources Innovation With Blitzes

Published: 30 November 2011

ID: G00218983

Analyst(s): Brian Burke , Mary Mesaglio

Summary

Allstate has combined crowdsourcing, gamification and innovation management to engage employees in innovation. Short "blitz" campaigns are used to engage a broad base of employees to solve specific business challenges.

Table Of Contents
  • Overview

What You Need to Know

Case Study

  • Introduction
  • The Challenge
  • Approach
    • Process for Blitzes
  • Results
  • Critical Success Factors
  • Lessons Learned

Recommended Reading

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