Gartner Research

Marketing Essentials: xSP Data Center Customer Segment Attractiveness Profile

Published: 30 November 2011

ID: G00225008

Analyst(s): Errol Rasit


The service provider segment is undergoing dramatic changes relating to the blurring and proliferation of new IT service models. Data center hardware providers should adapt their strategies to best address these shifting demands.

Table Of Contents
  • Overview


  • Introduction
    • Challenge
    • Implications
    • Why Is It a Compelling Opportunity?
  • Background and Context
    • What Are the Key Data Center Customer Segment Changes?
    • What Influences xSPs' Buying Decisions?
  • xSP Buyers
    • User Requirements
    • What Are the Key Opportunities You Face?
    • What Key Threats Do You Face?
    • Critical Success Factors in Selling to This Segment
  • Conclusion
    • Segment Competitive Heat Map and Critical Success Factors

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