Gartner Research

Innovation Insight: Augmented Reality Innovations Add Business Value

Published: 30 November 2011

ID: G00226356

Analyst(s): Tuong Nguyen

Summary

Augmented reality supports marketing and branding, improves established sales processes, and provides internal and external value for maintenance and training purposes. This Innovation Insight examines the impacts, adoption potential, benefits and risks.

Table Of Contents
  • Overview

Analysis

  • Innovation Description/Definition
  • Business Impact
    • Marketing and Branding
    • Sales
    • Maintenance and Training
  • Business Management
  • Innovation Impact Window
  • IT Impact
  • Adoption Rate
  • Risks
  • Key Technology and Service Providers

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