Gartner Research

Marketing Essentials: Hyperscale/Cloud Data Center Customer Segment Attractiveness Profile

Published: 07 December 2011

ID: G00219218

Analyst(s): Adrian O'Connell


The market for data center hardware infrastructure is poised to go through substantial shifts, with hyperscale/cloud data centers representing one of the biggest opportunities. This research profiles this segment and evaluates its attractiveness.

Table Of Contents
  • Overview


  • Introduction
  • Background and Context
    • The Challenge
    • Implications
    • What Are the Key Data Center Customer Segment Changes?
  • Hyperscale/Cloud Data Center Buyers
    • Business Driver Profile
    • User Requirements
    • Installed Base Profile and Architectural Requirements
  • Conclusion
  • Segment Competitive Heat Map and Critical Success Factors

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