Gartner Information Technology Research

Gartner Magic Quadrant for Master Data Management of Customer Data Solutions

Summary

Organizations selecting an MDM of customer data solution still face challenges. Overall, functionality continues to mature, but some of the well-established vendors' messages are getting more complex. Meanwhile, less-established vendors continue to build up their credentials.

Published: 12 December 2011

ID: G00219237

Analyst(s): John Radcliffe, Bill O'Kane

Table Of Contents

What You Need to Know

Magic Quadrant

  • Market Overview
    • Market Definition/Description
  • Inclusion And Exclusion Criteria
    • Added
    • Dropped
  • Evaluation Criteria
    • Ability to Execute
    • Completeness of Vision
  • Leaders
  • Challengers
  • Visionaries
  • Niche Players
  • Vendor Strengths and Cautions
    • DataFlux
    • IBM
    • Informatica
    • Oracle (CDH)
    • Oracle (Siebel UCM)
    • SAP
    • Tibco Software
    • VisionWare

Recommended Reading

  • Ability to Execute
  • Completeness of Vision

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