Gartner Research

Market Trends: Worldwide, Wi-Fi Offloading of 3G Cellular Traffic Renews Interest in Hot Spots, 2011

Published: 16 December 2011

ID: G00219607

Analyst(s): Ian Keene, Jean-Claude Delcroix


Offloading cellular third generation traffic onto Wi-Fi has become a short-term strategy for cellular operators. This report looks at the long-term trends, the risks, the benefits, market size and business models.

Table Of Contents
  • Overview

Trends in the Market

Market: The Market for Hot Spots Heats Up

  • AT&T Hot Spot Network
  • BT and FON Partnership
  • MSOs Build Out Hot Spots

Buyers: Consumers Need Wi-Fi and Use It Regardless of Cellular Operator Strategies

  • Business Case: Wi-Fi Versus Cellular Technologies

Vendors to Watch

Contrarian View: If Growth in Cellular Traffic Offload Onto Wi-Fi Continues, Who Owns the Subscriber?


Recommended Reading

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