Published: 16 December 2011
Analyst(s): Ian Keene, Jean-Claude Delcroix
Offloading cellular third generation traffic onto Wi-Fi has become a short-term strategy for cellular operators. This report looks at the long-term trends, the risks, the benefits, market size and business models.
Trends in the Market
Market: The Market for Hot Spots Heats Up
Buyers: Consumers Need Wi-Fi and Use It Regardless of Cellular Operator Strategies
Vendors to Watch
Contrarian View: If Growth in Cellular Traffic Offload Onto Wi-Fi Continues, Who Owns the Subscriber?
©2020 Gartner, Inc. and/or its affiliates.
All rights reserved.
Gartner is a registered trademark of Gartner, Inc. and its affiliates.
This publication may not be reproduced or distributed in any form without Gartner’s prior written permission.
It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact.
While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information.
Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such.
Your access and use of this publication are governed by Gartner’s Usage Policy.
Gartner prides itself on its reputation for independence and objectivity.
Its research is produced independently by its research organization without input or influence from any third party.
For further information, see
Guiding Principles on Independence and Objectivity.