Gartner Research

Innovation Insight: Gamification Adds Fun and Innovation to Inspire Engagement

Published: 20 December 2011

ID: G00226393

Analyst(s): Brian Burke


Using techniques learned from game designers, organizations can gamify many different applications to increase engagement and motivate changed behaviors. The trend is growing rapidly, and aggressive organizations should move to adoption, but risk-averse organizations need to exercise caution.

Table Of Contents
  • Overview


  • Innovation Description/Definition
  • Business Impact
  • Innovation Window
    • IT Impact
    • Adoption Rate
  • Risks
  • Key Technology and/or Service Providers

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