Gartner Research

Competitive Landscape: CRM Service Providers, North America and Western Europe

Published: 22 December 2011

ID: G00227889

Analyst(s): Ed Thompson , Patrick Sullivan

Summary

Disruptive forces are shifting CRM services from package deployments to an information-centric approach often based on software as a service. The CRM service landscape is made up of many market segments requiring service providers to be strategic in focusing on only a few targeted segments.

Table Of Contents
  • Overview

Analysis

  • Market Definition
  • CRM Services — Competitive Situation and Trends
    • How CRM Service Providers Compete
  • Market Players
  • The Future of Competition
  • Competitive Profiles
    • Business and Technology Consultancies
    • Global Full-Service CRM Service Providers
    • Large Global Software Providers
    • Regional and Global Application Integrators
    • SaaS CRM Specialty Providers
    • CRM Information and Analytics Specialists
    • Digital Marketing and Content Specialists

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