Gartner Research

Market Insight: LG, Mobile Device Branding, Worldwide

Published: 18 January 2012

ID: G00229493

Analyst(s): C.G. Lee , Annette Jump , Anshul Gupta

Summary

LG is the No. 3 mobile phone maker in the world, but is under threat of losing its position to Apple which has a much stronger brand and is closing the gap quickly. This analysis examines the strengths, weaknesses, opportunities and threats facing the LG brand.

Table Of Contents
  • Overview

Analysis

  • Evaluation of the LG Brand in Mobile Devices
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats

Background and Context

  • Company Overview
    • Key Facts
    • Products and Services
    • Market Share
    • Revenue and Costs
    • Methodology for Brand Valuation Parameters

The Impact

Conclusion

Recommended Reading

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