Gartner Research

The Do's and Don'ts of Using Social Media in Business Continuity Management

Published: 19 January 2012

ID: G00223615

Analyst(s): Andrew Walls , Roberta Witty

Summary

Social media's communication and collaboration capabilities can make enterprises' business continuity management efforts significantly more effective. However, these new and poorly understood services and tools can present real risks if not handled appropriately.

Table Of Contents
  • Overview

Analysis

  • Social Media Presents Enterprise BCM Programs With Opportunities — and Risks
  • The Do's and Don'ts of Social Media in BCM and Crisis/Incident Management
    • Do's
    • Don'ts
  • The Social Media Action Plan
    • Immediate
    • Near Term (Approximately 90 Days)
    • Longer Term (Approximately 12 Months)

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