Gartner Research

Magic Quadrant for Marketing Resource Management

Published: 30 January 2012

ID: G00226555

Analyst(s): Kimberly Collins

Summary

The MRM market continues to mature, with BrandMaker, Orbis Global and SAP becoming Leaders alongside IBM (Unica), SAS and Teradata (Aprimo). New entrants on the MRM Magic Quadrant include CDC Software (Pivotal), Code Worldwide and PTI Marketing Technologies (MarcomCentral).

Table Of Contents

Market Definition/Description

Magic Quadrant

  • Vendor Strengths and Cautions
    • Adnovate
    • BrandMaker
    • BrandWizard
    • Capital ID
    • CDC Software (Pivotal)
    • Code Worldwide
    • Direxxis
    • Elateral
    • IBM (Unica)
    • Kodak
    • MarketingPilot Software
    • Orbis Global
    • PTI Marketing Technologies (MarcomCentral)
    • Saepio Technologies
    • SAP
    • SAS
    • Teradata (Aprimo)
    • Vyre
  • Vendors Added or Dropped
    • Added
    • Dropped

Inclusion and Exclusion Criteria

  • Evaluation Criteria
    • Ability to Execute
    • Completeness of Vision
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players

Context

Market Overview

Recommended Reading

  • Ability to Execute
  • Completeness of Vision

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