Gartner Research

Context-Aware Computing and Social Media Are Transforming the User Experience

Published: 07 February 2012

ID: G00230585

Analyst(s): Avivah Litan , William Clark , David Cearley


As the single most-significant influence on enterprises' CRM strategies during the next five years, context-aware computing will create new user experiences and shape their ecosystems. Social media will provide key ingredients enabling context vendors to support these experiences.

Table Of Contents
  • Overview
  • Impacts


  • Impact: Software, Device and Service Vendors With User Experiences That Unite the Digital and Physical Worlds Will Drive the Adoption of Context-Aware Computing
  • Impact: Through 2016, the Largest Impact of Context Awareness Will Be Enterprises Revamping Their CRM Strategies to Take Advantage of How Broadcasters Can Deliver Context-Aware Content and Advertising, and How Consumers Shop and Pay at Stores
  • Impact: The Increasing Risk of Context-Aware Fraud Will Make It Imperative for IT Organizations to Implement Context-Aware Fraud Detection and Security
  • Impact: Enterprises and Service Providers Will Modify Future User Experiences to Leverage Intent, Inferred From Emotion and Actions, That Will Motivate Changes in End-User Behavior

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