Gartner Research

Amazon, Apple, Facebook, Google, Microsoft and Sony Lead the Fight for Media Supremacy in the Clouds

Published: 14 February 2012

ID: G00224220

Analyst(s): Andrew Frank , Allen Weiner , Mike McGuire

Summary

Tech powerhouses Amazon, Apple, Facebook, Google, Microsoft and Sony are marshaling their assets to create a set of personal cloud entertainment services for consumers.

Table Of Contents
  • Overview

Analysis

  • What You Need to Know
  • Media Cloud: Key Attributes of Personal Cloud Entertainment Systems
    • What's the Size of the Media Markets That PCES Vendors Are Pursuing?
    • A Note About Personal Cloud Storage and File-Trading Services
  • Attributes of Personal Cloud Entertainment Services
  • Multiscreen Service Delivery and Ensemble Design
  • Marketing/Advertising
  • Payment Systems Versus Virtual Currencies
  • Global Footprint and Reach
  • Challenges of Regional Consumer Privacy and Consumer-Protection Regimes
    • Diversity of Content
    • Cloud Publishing
    • Search and Recommendations
    • Programmable Platform
  • PCES Vendor Landscape: The Strategic Snapshot
  • Vendor Summaries and Key Take-Aways
  • Conclusions and a Look Forward

Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.