Gartner Research

Amazon, Apple, Facebook, Google, Microsoft and Sony Lead the Fight for Media Supremacy in the Clouds

Published: 14 February 2012

ID: G00224220

Analyst(s): Andrew Frank , Allen Weiner, Mike McGuire


Tech powerhouses Amazon, Apple, Facebook, Google, Microsoft and Sony are marshaling their assets to create a set of personal cloud entertainment services for consumers.

Table Of Contents
  • Overview


  • What You Need to Know
  • Media Cloud: Key Attributes of Personal Cloud Entertainment Systems
    • What's the Size of the Media Markets That PCES Vendors Are Pursuing?
    • A Note About Personal Cloud Storage and File-Trading Services
  • Attributes of Personal Cloud Entertainment Services
  • Multiscreen Service Delivery and Ensemble Design
  • Marketing/Advertising
  • Payment Systems Versus Virtual Currencies
  • Global Footprint and Reach
  • Challenges of Regional Consumer Privacy and Consumer-Protection Regimes
    • Diversity of Content
    • Cloud Publishing
    • Search and Recommendations
    • Programmable Platform
  • PCES Vendor Landscape: The Strategic Snapshot
  • Vendor Summaries and Key Take-Aways
  • Conclusions and a Look Forward

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