Gartner Research

EIM 1.0: Setting Up Enterprise Information Management and Governance

Published: 29 February 2012

ID: G00227130

Analyst(s): Svetlana Sicular


An enterprise information management (EIM) program based on sound data governance principles is an effective tool for managing and controlling the ever-expanding amount of enterprise data in order to improve business outcomes. Many organizations realize that EIM is a necessity; however, they lack experience in designing and implementing enterprisewide EIM programs that yield tangible results. Gartner recommends approaching EIM as a product, with the initial product release titled EIM 1.0. This method accounts for all aspects of the product life cycle and leads to EIM programs that are highly usable, easy to understand and able to expand without drastic changes.

Table Of Contents

Summary of Findings

Guidance Context

  • Problem Statement
  • Guidance Applicability
  • Related Guidance

Gartner Definitions

The Gartner Approach

The Guidance Framework

  • Product Development Framework
  • Product Marketing Perspective on EIM
  • Prework
    • Chief Data Officer
    • Examples
    • Form a Data Management Organization
  • Product Vision
    • Executive Sponsorship
    • Data Governance Council
    • Product Must Fit the Organization
    • Entitlement and Authority
  • Strategize and Plan
    • Align Strategy With Vision
    • Impact Appraisal
    • Establish Foundation
    • Strategic Road Map
    • Managing Inside the Funnel
    • Marketing Perspective
  • Define Features
    • Value for Constituents
    • Importance of Prioritization
    • Release EIM 1.0 Defined
    • Feature Development
    • Enforcement
    • Evolution
  • Execute
    • Release Cycle
    • Communication
    • User Acceptance
    • Phases of a Release Cycle
  • Measure and Improve
    • EIM Program Performance
    • EIM Program Scalability
    • Improvements
    • Validate Assumptions
  • Marketing and Sales
    • Marketing
    • Look for New Opportunities

Risks and Pitfalls



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