Gartner Research

A Marketing Analytics Framework for CMOs

Published: 29 February 2012

ID: G00231661

Analyst(s): Kimberly Collins


CMOs require insights into a large number of complex marketing processes to make key decisions about execution and operations. A marketing insight team is required to build the analytical framework that drives useful insights for CMOs and marketing leaders.

Table Of Contents
  • Overview


  • CMOs Need Information and Insight
    • Execution
    • Operations
    • Analytical Support for the CMO
    • Sources of Information
    • Analytical Capabilities
    • CMO Dashboard

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