Gartner Research

Market Trends: Consumer Macro Trends, Worldwide, 2012-2022

Published: 08 March 2012

ID: G00230028

Analyst(s): King-Yew Foong , Nick Ingelbrecht

Summary

These 10 macro trends will have the most profound impact shaping consumer behavior and purchasing activity. Technology vendors must plan for a very different customer by 2022.

Table Of Contents
  • Overview

Trends in the Market

Market: The 10 Market Trends

  • Market Trend No. 1 — The Great Depression, Part 2: Consumer Confidence and the New Normal
    • Impact
    • Mini Case Study
    • Advice
  • Market Trend No. 2 — The Impact of Acceleration/Deceleration: The Temporal Digital Divide Widens
    • Impact
    • Mini Case Study
    • Advice
  • Market Trend No. 3 — Women Wanted: Unlocking Gender Opportunities
    • Impact
    • Mini Case Study
    • Advice
  • Market Trend No. 4 — The Power Customer Replaces Consumer Power
    • Impact
    • Mini Case Study
    • Advice
  • Market Trend No. 5 — The Social Information Lifeline
    • Impact
    • Mini Case Study
    • Advice
  • Market Trend No. 6 — Humanity 2.0: Consumers Become the Computer's "Killer App"
    • Impact
    • Mini Case Study
    • Advice
  • Market Trend No. 7 — Renegotiation of Consumer Trust
    • Impact
    • Mini Case Study
    • Advice
  • Market Trend No. 8 — Changing Channels: Brands Chase the Migration of Consumer Mind Share
    • Impact
    • Mini Case Study
    • Advice
  • Market Trend No. 9 — The Death of Complexity
    • Impact
    • Mini Case Study
    • Advice
  • Market Trend No. 10 — The Destiny of Demographics and Rise of the Mainstream Middle Class
    • Impact
    • Mini Case Study
    • Advice

Market Structure

Contrarian View: If New Disruptions Emerge, These Trends Change

Vendors to Watch

Conclusions

Recommended Reading

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