Gartner Research

Retail Loyalty Management: More Than Points and Rewards

Published: 14 March 2012

ID: G00224967

Analyst(s): Gale Daikoku

Summary

Achieving a single view of the customer is driving many multichannel retailers to focus heavily on loyalty reward programs, which could be at their peril. This research highlights the challenges and opportunities for retailers looking to refocus their strategy on customer loyalty for long-term survival.

Table Of Contents

Analysis

  • What You Need to Know
  • Loyalty Programs Are One Source of Customer Insights
  • The Emerging Role of Context and Localization
  • The Store Basics Are a Critical Part of Loyalty Success
  • Recommendations

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