Gartner Research

Make Customer-Facing Analytics Part of Your Business Model

Published: 26 March 2012

ID: G00226942

Analyst(s): Kurt Schlegel

Summary

Organizations will increasingly use analytics and business intelligence to improve the customer experience. This research explains five ways to deliver customer-facing analytics in a way that is strategic to your business.

Table Of Contents

Analysis

  • Self-Service
  • Comparative Benchmarks
  • Personalized Analytics
  • Collaborative Decision Making
  • Trusted Data Aggregator
  • The Nexus of IT Forces

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