Gartner Research

Consider Viability When Evaluating Social Monitoring Vendors

Published: 05 April 2012

ID: G00227652

Analyst(s): Ed Thompson , Adam Sarner

Summary

Buyers of social monitoring tools need to consider the viability of the 250-plus social monitoring offerings. Most offerings will be acquired, or will cease operations in less than two years.

Table Of Contents

What You Need to Know

Analysis

  • The Market
  • SMM Adoption
  • Selection Criteria
    • Vendor Viability

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