Gartner Research

Metadata Will Improve the Return on Your Video Investments

Published: 13 April 2012

ID: G00228225

Analyst(s): Whit Andrews


As the amount of video content in organizations booms, so the probability of losing precious individual videos in a slurping gelatinous sea of rich media grows. Avoiding such a wasteful circumstance demands decent metadata and good-enough search.

Table Of Contents
  • Impacts


  • Impact: Inexpensive video cameras and the continued use of professional production crews are creating a significant volume of organizational videos that lack all but the most rudimentary metadata
  • Impact: Video developed for organizations provides a value unique among media forms, but it is particularly resistant to search-friendly metadata and random internal access and is, therefore, also uniquely hard to find

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