Gartner Research

Digitalizing the Business

Published: 01 April 2012

ID: G00233511

Analyst(s): Andy Rowsell-Jones , Mark McDonald


This report addresses the questions: What does it mean to digitalize an enterprise? How are leaders digitalizing to create business value and revenue? A digitalized business creates value and revenue from digital assets. This entails business models that make digitally delivered value accessible and addressable.

Table Of Contents


Executive Summary

  • A case for digitalizing the business
  • Examples of digitalized businesses
  • An approach to digitalizing your business

A case for digitalizing the business

  • Digitalized businesses outperform less digital peers
  • Digitalized businesses create value and revenue from “micro-transactions”
  • The challenges of digitalizing revenue
  • United Stationers Inc. creates virtual and vertical digitalized businesses
  • Extending digitalized capabilities requires innovation and information

Examples of digitalized businesses

  • Different forms of digitalized business capture digitalized value in different ways
  • The Automate model
  • Digital media repositions IT at the Harry Fox Agency
  • The Accompany model
  • CDW digitalizes the customer representative and the customer experience
  • The Augment model
  • Children’s Hospital Los Angeles uses outcome-driven digitalization to transform patient care
  • The Abstract model
  • Royal Caribbean Cruises creates a unique guest experience via digital technologies
  • A digitalized business generates revenue and value through new digital technology capabilities

An approach to digitalizing your business

  • Discover digitalization from the outside in, and design it from the inside out
  • Discover the sources of value from the outside in
  • Design inside-out to create digitalized capabilities, not systems or processes
  • IT’s role in digitalizing the business
  • Qualcomm IT helps generate revenue with digital services
  • Conclusion

Further Reading

  • Gartner Executive Programs reports
  • Core research
  • Books
  • Article

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