Gartner Research

Overview of In-Store Monitoring Analytics for Consumer Goods Manufacturing

Published: 25 April 2012

ID: G00226075

Analyst(s): Don Scheibenreif


Understanding in-store shopper behavior is critical for consumer goods manufacturers and their retail partners in the development of effective shopper marketing programs. This research profiles several leading vendors in this space.

Table Of Contents

What You Need To Know


  • What Is In-Store Monitoring Analytics?
  • What Role Does In-Store Monitoring Analytics Play in Consumer Goods?
  • Adoption of In-Store Monitoring Analytics
  • Companies Included in This Research
    • ShopperGauge (RockTenn/BVI Networks)
    • Infosys
    • VideoMining
  • Recommendations

Recommended Reading

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