Gartner Research

Innovation Insight: Price Optimization Leverages CRM, Big Data and In-Memory Computing to Increase Profits and Innovation in the Customer Experience

Published: 26 April 2012

ID: G00234031

Analyst(s): Chris Fletcher

Summary

Price optimization can positively impact profitability and customer retention, while improving time to productivity in key areas. Technologies such as in-memory computing, real-time information processing and CRM will help advance price optimization.

Table Of Contents

Analysis

  • Innovation Description/Definition
  • Business Impact
    • IT Impact
    • Adoption Rate
  • Risks
  • Key Technology and Service Providers

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