Gartner Research

Handling Social Media Issues Appropriately Requires Preplanning

Published: 03 May 2012

ID: G00219176

Analyst(s): Carol Rozwell , Jenny Sussin


Even experienced enterprises will encounter social media issues that need attention and resolution. Leaders of social media initiatives should decide how these issues will be addressed before they happen.

Table Of Contents
  • Key Challenges


  • 1. Should We Respond?
  • 2. Who Should Respond?
  • 3. What Changes Are Necessary now That We Have Dealt With the Immediate Issue?
  • Recommendations

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