Gartner Research

Market Trends: Opportunities From Consumer Goods and Consumer Technology Provider Partnerships

Published: 04 May 2012

ID: G00234354

Analyst(s): Don Scheibenreif , Tuong Nguyen


This research examines seven consumer goods companies/consumer technology provider partnerships involving marketing and innovation, product collaborations, and research and investment, and identifies consumer technology provider opportunities.

Table Of Contents

Trends in the Market

  • Changing Consumer Behaviors Require New Approaches

Market: Increasing Connected Consumers and Growing Competition

  • Marketing and Innovation Partnerships
    • Kraft Foods-Nokia
    • Red Bull-Nokia
    • Diageo-Facebook
    • Consumer Technology Provider Implications
  • Product Collaborations
    • Kraft Foods-Intel
    • Sara Lee-Philips
    • Consumer Technology Provider Implications
  • Investment Partnership Opportunities
    • PepsiCo
    • Unilever
    • Consumer Technology Provider Implication

Contrarian View: If the Consumer Technology Provider Landscape Becomes More Uncertain and Patent Disputes Run Rampant, These Trends Change

Vendors to Watch


Recommended Reading

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