Gartner Research

An Analytics Framework for E-Commerce Leaders

Published: 16 May 2012

ID: G00234871

Analyst(s): Praveen Sengar, Gene Alvarez


E-commerce leaders require insight into complex selling processes to make key decisions about e-commerce execution and operations. Input from e-commerce stakeholders should guide the development of an analytics framework, leveraging data from multiple internal and external sources.

Table Of Contents


  • The Role of E-Commerce Leader
  • E-Commerce Leaders Need Information and Insight
  • E-Commerce Analytics: Current State and Future Evolution
  • Analytics for Execution and Operational E-Commerce Processes
    • Execution
    • Operations
  • How to Prove the Value of Analytics to E-Commerce Leaders
  • Analytical Support for the E-Commerce Leaders
  • Sources of Information
  • Analytical Capabilities

Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.