Gartner Research

An Analytics Framework for E-Commerce Leaders

Published: 16 May 2012

ID: G00234871

Analyst(s): Praveen Sengar , Gene Alvarez

Summary

E-commerce leaders require insight into complex selling processes to make key decisions about e-commerce execution and operations. Input from e-commerce stakeholders should guide the development of an analytics framework, leveraging data from multiple internal and external sources.

Table Of Contents

Analysis

  • The Role of E-Commerce Leader
  • E-Commerce Leaders Need Information and Insight
  • E-Commerce Analytics: Current State and Future Evolution
  • Analytics for Execution and Operational E-Commerce Processes
    • Execution
    • Operations
  • How to Prove the Value of Analytics to E-Commerce Leaders
  • Analytical Support for the E-Commerce Leaders
  • Sources of Information
  • Analytical Capabilities

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