Gartner Research

Market Share Analysis: Customer Relationship Management Software, Worldwide, 2011

Published: 29 May 2012

ID: G00233518

Analyst(s): Sharon A. Mertz , Yanna Dharmasthira

Summary

Gartner's annual analysis of more than 35 software companies for 2011 showed another year of strong performance at 13.5% growth, following 14.3% growth in 2010. Growth continued for both on-demand and on-premises despite ongoing market consolidation.

Table Of Contents

Market Share Data

Analysis

  • Overall CRM Market Performance Analysis
  • Top Vendors Analyzed
    • SAP Accelerates CRM Revenue Growth
    • Oracle Benefits From Increasing Demand in Emerging Regions
    • Salesforce.com Continues Rapid Growth to Overtake Oracle in Market Share
    • Microsoft Dynamics CRM On-Premises Adoption Fuels Revenue Growth as Online Version Extends Internationally
  • Other Notable Vendors
    • IBM Grows CRM Presence in Sales and Marketing Automation
  • Mergers and Acquisitions
  • CRM Software Vendors

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