Published: 29 May 2012
Analyst(s): Craig Roth
The flow of messages and content faced by information workers is increasing, but their attention spans remain fixed and limited. Each beneficial new communication and collaboration technology brings along the burden of one more channel that information workers, who are already feeling overloaded, must pay attention to. Accordingly, attention fatigue will be a gating factor for the success of collaboration and communication projects and activities. This overview examines how attention fatigue afflicts businesses and how an Enterprise Attention Management (EAM) strategy improves information worker effectiveness and responsiveness.
Summary of Findings
©2020 Gartner, Inc. and/or its affiliates.
All rights reserved.
Gartner is a registered trademark of Gartner, Inc. and its affiliates.
This publication may not be reproduced or distributed in any form without Gartner’s prior written permission.
It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact.
While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information.
Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such.
Your access and use of this publication are governed by Gartner’s Usage Policy.
Gartner prides itself on its reputation for independence and objectivity.
Its research is produced independently by its research organization without input or influence from any third party.
For further information, see
Guiding Principles on Independence and Objectivity.