Published: 29 May 2012
Analyst(s): Craig Roth
The flow of messages and content faced by information workers is increasing, but their attention spans remain fixed and limited. Each beneficial new communication and collaboration technology brings along the burden of one more channel that information workers, who are already feeling overloaded, must pay attention to. Accordingly, attention fatigue will be a gating factor for the success of collaboration and communication projects and activities. This overview examines how attention fatigue afflicts businesses and how an Enterprise Attention Management (EAM) strategy improves information worker effectiveness and responsiveness.
Summary of Findings
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