Published: 30 May 2012
Analyst(s): Jamie Popkin
Sentiment analysis is one of the IT industry’s latest efforts to automate the process of extracting knowledge and insight from text. The good news is that it is possible and comes with acceptable ROI. The challenge is that sentiment analysis requires active system management and high levels of industry domain expertise. In this assessment, Gartner assesses the state of sentiment analysis and highlights what technical professionals need to know to ensure the success of their enterprise with sentiment analysis applications.
Summary of Findings
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