Gartner Research

How to Structure the Demand-Planning Organization

Published: 12 June 2012

ID: G00232259

Analyst(s): Dana Stiffler , Noha Tohamy


In increasingly volatile market conditions, companies seek the best structure for their demand-planning organization to support unique business goals.

Table Of Contents


  • Current Models in Demand-Planning Organizations
  • The Spectrum Demand-Planning Organizational Models
    • Model 1: Centralized Demand Planning
    • Model 2: Regional Demand Planning
    • Model 3: Business Unit/Commercial Demand Planning
    • Model 4: Decentralized Planning
  • Providing Guidance in Choosing the Right Model for Your Organization

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