Gartner Research

Forecast: Social Media Revenue, Worldwide, 2011-2016

Published: 25 June 2012

ID: G00233678

Analyst(s): Neha Gupta


Social media revenue worldwide is expected to reach $34 billion by 2016, up from $12 billion in 2011. Revenues from advertising and gaming account for about 90% of this.

Table Of Contents


  • Forecast Data
  • Definition of Social Media
  • Assumptions
    • Social Media Usage
    • Social Media Revenue
  • Changes From Last Year
  • Conclusion

Forecast Methodology

  • Forecast Components
  • Number of Social Media Users
  • Social Media Revenue Types

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