Gartner Research

Friendsurance uses an innovative insurance model to lower cost and risk

Published: 27 June 2012

ID: G00236838

Analyst(s): Dave Aron


Friendsurance, a German startup, negotiates rates with insurers and uses social networks to build peer-to-peer (p2p) insurance groups whose members share certain costs and earn rebates by getting friends and acquaintances to join. From the insurer’s perspective, customers select relatively “safe” people for their p2p groups, partly because the members have greater personal knowledge of one another.

Table Of Contents

Case study

  • Changing the insurance ecosystem

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.