Published: 27 June 2012
Analyst(s): Dave Aron
The success of U.K.-based Betfair, an online sports betting provider, has enabled the company to expand its sports, casino games and poker products. However, the massive growth of these products, which are delivered through multiple channels, has created internal complexities and inefficiencies. “We had different forecasting methods for each business line, leading to high-growth products lacking sufficient resources,” says CTO Tony McAlister. “A sports betting project with the capability to generate huge top- and bottom-line growth figures might have the same investment allocation as a niche games product with reliable profits but little growth potential. Our strategy had to change.”
©2019 Gartner, Inc. and/or its affiliates.
All rights reserved.
Gartner is a registered trademark of Gartner, Inc. and its affiliates.
This publication may not be reproduced or distributed in any form without Gartner’s prior written permission.
It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact.
While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information.
Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such.
Your access and use of this publication are governed by Gartner’s Usage Policy.
Gartner prides itself on its reputation for independence and objectivity.
Its research is produced independently by its research organization without input or influence from any third party.
For further information, see
Guiding Principles on Independence and Objectivity.