Published: 28 June 2012
Analyst(s): Mentor Cana , Charlotte Patrick
Communications service providers are looking to correlate the intelligence from their network and IT layer with customer interaction intelligence. This will enable CSPs to place their customers in a context that is richer and more telling about the customers as they consume services.
Trends in the Market
Market: CSPs are Looking to Fully Use Their Network and IT Intelligence
Technologies: Technologies for Better Customer Context
Contrarian View: If CSPs Fail to Realize the Value From Their Embedded Context, They Will be Further Marginalized and Left Out of The OTT Revenue Stream
Vendors to Watch
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