Published: 28 June 2012
Analyst(s): Mentor Cana , Charlotte Patrick
Communications service providers are looking to correlate the intelligence from their network and IT layer with customer interaction intelligence. This will enable CSPs to place their customers in a context that is richer and more telling about the customers as they consume services.
Trends in the Market
Market: CSPs are Looking to Fully Use Their Network and IT Intelligence
Technologies: Technologies for Better Customer Context
Contrarian View: If CSPs Fail to Realize the Value From Their Embedded Context, They Will be Further Marginalized and Left Out of The OTT Revenue Stream
Vendors to Watch
©2019 Gartner, Inc. and/or its affiliates.
All rights reserved.
Gartner is a registered trademark of Gartner, Inc. and its affiliates.
This publication may not be reproduced or distributed in any form without Gartner’s prior written permission.
It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact.
While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information.
Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such.
Your access and use of this publication are governed by Gartner’s Usage Policy.
Gartner prides itself on its reputation for independence and objectivity.
Its research is produced independently by its research organization without input or influence from any third party.
For further information, see
Guiding Principles on Independence and Objectivity.