Gartner Research

Business Model Innovation: Unleashing Digital Value Everywhere

Published: 01 July 2012

ID: G00235783

Analyst(s): Dave Aron


Unleashing digital value entails going beyond internal process automation to innovation of all parts of the business model, while focusing on digital leadership. IT and information used in new ways can radically change how businesses operate and win.

Table Of Contents


Executive Summary

  • The enterprise needs a new approach to IT-enabled innovation
  • The business model future is already here
  • The digitally powered revolution requires new leadership

The enterprise needs a new approach to IT-enabled innovation

  • Technology is driving a wave of deep business innovation
  • These technologies are particularly exciting for six reasons:
  • Conventional ways of looking at business won’t get you there
  • Use the powerful lens of the business model for deep IT-enabled innovation
  • IT-enabled innovation opportunities exist everywhere, but especially at the front end

The business model future is already here

  • New business model options are coming thick and fast
  • The three routes to IT-enabled business model innovation
  • The business model lens enables us to borrow innovation through analogies
  • The digitally powered revolution requires new leadership
  • A big question for the CIO: Fusion or fission?
  • A choice for CIOs to make now
  • If you plan to absorb the CDO role, embrace its activities and capabilities
  • Whatever your role, push for co-creation of the business and IT strategies
  • Conclusion

Appendix: tools and Case Studies

  • Running a bottom-up business model innovation workshop
  • Running an analogy-based business model innovation workshop
  • Running an inside-out business model innovation workshop
  • Co-creating business and IT strategy at Betfair
  • Friendsurance uses an innovative insurance model to lower cost and risk
  • InnoCentive positions itself as a challenge marketplace
  • Kiip’s radical new take on marketing
  • M-PESA offers deep, industry-blurring innovation
  • The Norwegian National Collection Agency drives the business model with digital capabilities
  • SKF’s shift from component producer to “knowledge engineering” partner

Further Reading

  • Gartner Executive Programs reports
  • Core research
  • Books
  • Articles
  • Websites

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