Gartner Research

SWOT: Asus, Media Tablets, Worldwide

Published: 16 July 2012

ID: G00231487

Analyst(s): Isabelle Durand, Tracy Tsai


Asus has proved to be an innovative player within the Android media tablet market. Its R&D capability is its major strength, helping differentiate itself from competitors in hardware design. But the lack of a value proposition aside from hardware makes it difficult to compete with Amazon or Apple.

Table Of Contents


  • SWOT Analysis
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • Recommendation for Partners and/or Competitors
    • Competitors
    • ODM Partners
  • Implications for Asus's Media Tablet Business
  • Company Overview
    • Key Facts
  • Methodology

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