Gartner Research

Building an Effective Demand-Planning Process

Published: 18 July 2012

ID: G00236429

Analyst(s): Noha Tohamy , Steven Steutermann , Fenella Scott


As companies work on improving their demand management capabilities, they are tasked with understanding and implementing the best process to meet business objectives. This research explains how companies should assess their current demand-planning process to improve effectiveness.

Table Of Contents
  • Key Challenges


  • Defining the balance between statistical modeling and collaborative forecasting improves accountability for the forecast, and enables continuous improvement across the organization
  • Companies that utilize demand sensing and shaping capabilities realize higher forecast accuracy
  • Demand-planning process best practices include measurement, planning hierarchies and new product launch forecasting

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