Gartner Information Technology Research

Gartner Magic Quadrant for Sales Force Automation

Summary

Sales force automation applications enable B2B organizations to automate sales activities, processes and administrative responsibilities for sales professionals. Gartner's 2012 Magic Quadrant for SFA has new Leaders and product entrants, and one product offering has been dropped.

Published: 18 July 2012

ID: G00234940

Analyst(s): Robert P. Desisto

Table Of Contents

Market Definition/Description

Magic Quadrant

  • Vendor Strengths and Cautions
    • CDC Software (Pivotal Sales)
    • Microsoft Dynamics CRM
    • Microsoft Dynamics CRM Online
    • NetSuite
    • Oracle Fusion Sales
    • Oracle Siebel CRM
    • salesforce.com
    • Sage ACT
    • Sage CRM
    • Sage SalesLogix
    • SAP
    • SugarCRM
    • Zoho
  • Vendors Added or Dropped
    • Added
    • Dropped

Inclusion and Exclusion Criteria

  • Evaluation Criteria
    • Ability to Execute
    • Completeness of Vision
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players

Context

Market Overview

Recommended Reading

  • Ability to Execute
  • Completeness of Vision

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