Gartner Research

Survey Analysis: Top Technology Trends in the Apparel Market

Published: 20 July 2012

ID: G00235699

Analyst(s): Janet Suleski , Lucie Draper


Gartner and Apparel magazine have surveyed the industry's technology spending trends and plans for the next 12 months. The apparel, footwear and soft goods industry must prepare for the adoption of software as a service and mobile technology.

Table Of Contents

Survey Objective

Data Insights

  • Technology Spending Trends in Process Areas
    • Many Software Portfolios Are Ineffective
    • Product Development Is the IT Application Area of Greatest Concern
  • Store and Cross-Channel
    • Packaged Applications Will Increase Slightly
    • Mobile Drives Advanced Selling
  • Supply Chain Enablement
    • More Companies Are Considering SaaS for CRM
    • MDM Applications Are Likely to Remain As-Is
  • PLM
    • More Packaged Applications Will Be Deployed in Product Design
  • Merchandising Assortment and Life Cycle Pricing
    • More Apparel Companies Are Considering Outsourcing and SaaS
  • Core Supply Chain
    • Sourcing and Supply Chain Collaboration Capabilities Will Improve
    • Improvements in Planning and Global Trade Management Will Be Slower
  • Advanced Technologies
    • RFID Moves Into the Trough of Disillusionment
    • Investment in Mobile Technologies Is Set to Increase


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