Gartner Research

New Product Launch: Starbucks' Frappuccino Case Study

Published: 20 July 2012

ID: G00235417

Analyst(s): Michael Uskert , Janet Suleski


Starbucks' supply chain organization rose to the occasion when shifting demand, constrained supply and a natural disaster impacted the relaunch of its Frappuccino product line. Use this research as a best practices guide for new product launch and product relaunch excellence.

Table Of Contents
  • Key Challenges


  • Case Study — The Frappuccino Relaunch Project
  • Create End-to-End Thinking to Enable End-to-End Planning
  • Foster an Open and Transparent Workplace
  • Align Internal Metrics to Deliver to the Needs of the Customer
  • Recommendations

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