Gartner Research

Hype Cycle for Consumer Goods, 2012

Published: 24 July 2012

ID: G00232029

Analyst(s): Don Scheibenreif


Consumer goods manufacturers are seeking to drive growth while balancing investments in consumer demand, customer collaboration and supply chain excellence. Use this Hype Cycle to guide your planning and investment decisions, and to set realistic user expectations in light of market hype.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • Intelligent Image Interpretation
    • Retail Activity Optimization
    • Consumer Packaged Goods E-Commerce
    • Manufacturer In-Store Monitoring Analytics
    • Promotion Execution Monitoring
    • Assortment and Space Optimization
    • Climate-Driven Forecasting
    • Social Gaming Ad Networks
  • At the Peak
    • Marketing Mix Modeling
    • Track and Trace
    • Crowdsourcing
    • Social Coupons
    • Real-Time Customer Offer Engines
    • Mobile Coupons
    • Demand Signal Repository
    • Social Analytics
    • Social Media Marketing Platforms
    • Operations Intelligence
  • Sliding Into the Trough
    • Master Data Management
    • Enterprise Manufacturing Intelligence
    • Inventory Strategy Optimization
    • Trade Promotion Optimization
    • 2D Bar Code Marketing
  • Climbing the Slope
    • E-Coupons
    • Quality Process Management Applications
    • Trade Promotion Management (C&SI)
    • PLM for Apparel, Footwear and Accessories
    • PLM for Packaged Food, Beverages and Personal Care Products
    • Stages 1 and 2 Sales and Operations Planning
    • PLM for Durable Consumer Goods
    • MES Applications
  • Entering the Plateau
    • Retail Execution and Monitoring
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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