Gartner Research

Hype Cycle for Context-Aware Computing, 2012

Published: 27 July 2012

ID: G00234718

Analyst(s): Pete Basiliere


Context-aware computing is at the nexus of social, mobile, cloud and information. Market growth is driving richer user experiences, stronger customer loyalty and better business processes.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • Mobile Fraud Detection
    • Media-Embedded Merchandising
    • Automatic Content Recognition
    • Context-Enriched Content
    • User Experience Platforms
    • Social BPM
    • Ensemble Programming
    • Intent-Driven Customer Support Systems
    • Context Delivery Architecture
    • Web Content Product Recommendation Engine
  • At the Peak
    • Expertise Location and Management
    • Online Channel Optimization
    • Enterprise Information Architecture
    • Real-Time Customer Offer Engines
    • Complex-Event Processing
    • Context-Aware Security
    • Semantic Web
    • Augmented Reality
    • In-App Advertising
    • Communications-Enabled Business Processes
  • Sliding Into the Trough
    • Real-Time Bidding (Advertising)
    • Audio Mining/Speech Analytics
    • Addressable TV Advertising
    • Remote Monitoring and Device Management
    • Real-Time Decisioning Platform
  • Climbing the Slope
    • Mobile Advertising
    • Mobile Social Networks
    • Location Intelligence
    • Business Activity Monitoring
  • Entering the Plateau
    • Mobile Search
    • Predictive Analytics
    • Mobile Application Development Platforms
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.