Gartner Research

Hype Cycle for Context-Aware Computing, 2012

Published: 27 July 2012

ID: G00234718

Analyst(s): Pete Basiliere

Summary

Context-aware computing is at the nexus of social, mobile, cloud and information. Market growth is driving richer user experiences, stronger customer loyalty and better business processes.

Table Of Contents

Analysis

  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • Mobile Fraud Detection
    • Media-Embedded Merchandising
    • Automatic Content Recognition
    • Context-Enriched Content
    • User Experience Platforms
    • Social BPM
    • Ensemble Programming
    • Intent-Driven Customer Support Systems
    • Context Delivery Architecture
    • Web Content Product Recommendation Engine
  • At the Peak
    • Expertise Location and Management
    • Online Channel Optimization
    • Enterprise Information Architecture
    • Real-Time Customer Offer Engines
    • Complex-Event Processing
    • Context-Aware Security
    • Semantic Web
    • Augmented Reality
    • In-App Advertising
    • Communications-Enabled Business Processes
  • Sliding Into the Trough
    • Real-Time Bidding (Advertising)
    • Audio Mining/Speech Analytics
    • Addressable TV Advertising
    • Remote Monitoring and Device Management
    • Real-Time Decisioning Platform
  • Climbing the Slope
    • Mobile Advertising
    • Mobile Social Networks
    • Location Intelligence
    • Business Activity Monitoring
  • Entering the Plateau
    • Mobile Search
    • Predictive Analytics
    • Mobile Application Development Platforms
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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